Cupping. Brewing. Always.

At the heart of everything we do is one simple habit: tasting. A lot of it.


Every batch goes through the wringer—cupped, brewed, pulled as espresso, brewed as filter. We’re not just checking boxes; we’re making sure the coffee actually drinks well in the real world. If it doesn’t pass the taste test, it doesn’t pass at all.


We love a good roast curve, but let’s be honest—flavour wins. Always.Roasting is where it starts. Cupping and brewing is where we figure out if we actually did the job right.
It’s not overkill. It’s just how we like to keep our coffee honest.

Roasted On Stronghold S7Pro

Why Stronghold?

Because we wanted something state-of-the-art—and we meant it.

Stronghold stands out not just for its intuitive interface, but for the way it brings together three forms of heat:

Conduction for that grounded, direct transfer

Convection for airflow-driven consistency

Radiation to complete the heat spectrum and refine the roast
It’s not common to see all three in one machine, and Stronghold doesn’t just combine them—it gives us precise control over each, in real time. That kind of responsiveness lets us approach roasting more intentionally, less reactively.

And yes, part of that edge comes from its halogen heating system—fast, clean, and remarkably stable. But the real magic is how the whole system works together. The design is built for data, control, and consistency, without stripping away the craft.

Stronghold isn’t just a roaster—it’s a state-of-the-art platform for exploration. And that’s why it’s at the heart of our roasting process.

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